Branding guidelines are an essential part of any organization’s identity. They define how a brand is to be presented to the public and help ensure consistency across all platforms. A strong brand identity can help differentiate a business from its competitors, build trust, and create a lasting impression with customers.
When creating a brand identity, it is important to consider the following elements:
1. Logo: Your logo is one of the most important elements of your brand identity. It should be recognizable, consistent, and easily identifiable. Make sure to choose colors and fonts that are unique to your brand and that will stand out from the competition.
2. Tagline: Your tagline is a short phrase or sentence that sums up your brand’s mission and values. It should be memorable and easily recognizable on all marketing materials you choose to put it on.
3. Visuals: Visuals such as photos, videos, and illustrations should be consistent with your brand’s identity. They should be visually appealing and convey the message you want to send to your customers. Consider your brand colors and aesthetic, and even make a mood board, which is either a virtual or physical spread of designs and ideas that you have arranged towards a specific idea.
4. Tone of Voice: The tone of voice you use when communicating with customers should be consistent with your brand’s identity. It should be professional, friendly, and consistent with the values of your brand.
5. Social Media: Social media is a great way to connect with customers and build your brand. Make sure to use consistent visuals, messaging, and tone of voice across all platforms.
By following these guidelines, you can create a strong and memorable brand identity that will stand out from the competition.
PRO-TIP: Your brand aesthetic should be one of the very first things you create, and getting it all laid out can make sure your team is on the same page from day one. Design programs like Canva can actually save all of your brand kits as ready-to-use for any design!
Do you have an idea of what you want your branding to look like, but are not sure where to start? The best place is your website! That is where potential customers will look first to learn more about you, and it’s important the design reflects your brand guidelines accurately. Download this FREE ebook, “7 Easy Website Changes That Increase Sales” today to learn how your website may be costing you sales.