Social Media Management

We take the worry and confusion away from posting on Social Media so you can focus on running your business.


Together, we develop your strategy, plan your advertising, and schedule your posts.  You can relax and watch the leads come in.

What is Social Media Management?

Social media management is merely managing your online interactions and content across social media platforms like Facebook, Instagram, Twitter, LinkedIn, YouTube, and Pinterest. This includes your posts, interactions, scheduling, graphic design, and more.

We accomplish this through specialized software that allows AVAIRY Solutions to work transparently in the background.  No one will ever know you are not managing your Social Media.

Social media management is much more than just posting updates to your company’s social media profiles. It should include, what we here at AVAIRY Solutions call “The Three E’s” which are Engagement, Education, and Entertainment.  These three fundamentals will increase your authority on Social Media and gain trust with potential customers.

Which Social Platforms Do You Support?

Before you can begin putting together a strategy for social media, you will need to consider which platform will perform best for your business. Here’s a brief overview of the different platforms we support and what benefits they can provide your business:


Facebook has nearly 2 million monthly active users who come from diverse backgrounds. It is one of the best platforms to target and engage your customers.  Facebook ads are geared toward business and with the ability to stream ‘Live’ video, you can interact & educate potential customers.


Instagram is a great social media channel for brands that create a lot of visual content. It’s strongest attribute is to creatively connect with images & short videos.  The ability to hashtag allows customers interested in your offering to quickly find you and your products. It is linked with Facebook ads.


LinkedIn is best for business-to-business (B2B) type marketing.  Its members are normally a more professional community with the ability to create groups and easily reach decision makers in a company.  It is a favorite among marketing professionals due to the ability to build large personal networks.


YouTube has become the second largest search engine in the world, second only to Google (which owns YouTube.) Creating educational videos is important to build your credibility and authority in your market. With unlimited video hosting, your business can post as much video content as you want and share through other channels.

Google My Business

Google’s social media platform for businesses.  It allows business to post updates, hours of operation, contact information, maps to their business.  It also gives customers a way to rate the business using a 1-5 star rating system which improves localization searches.


Twitter has 328 million active users worldwide and tends to be where users go for news and trends. Tweets only have a lifespan of about 18 minutes. They can be more frequent than other social media platforms. It has the capability to reach out directly to influencers and send direct messages


Pinterest is an online tool for showcasing your products with quick ‘pins’.  Introducing your customers to your products has never been easier. It gives the capability to linking directly to your products.

Social Media Strategy

Developing a social media strategy is an important part of making sure that each of your campaigns is helping you get closer to meeting your marketing goals. Far too often we see businesses posting for the sake of posting.

We like to use the analogy of fishing… You don’t buy a can of worms, find a comfy, shaded spot on the shore, and start tossing your worms in to the water one-by-one do you?  No!  You have a fishing pole, tackle box, hooks, nets, etc.  You have all the tools you need and they are all used for a specific purpose and in a certain order. 

Let’s face it, the first scenario makes for a lot of happy fish, but a sad fisherman.

You should also consider how you want to engage your audience.  Each post should have a purpose, leading your followers closer to your business.  The end goal could be a newsletter sign-up, a contest registration, or a purchase on your website.  There are many other options here, but determining your goals are part of a sound Social Media Management Strategy.

Managing it all

We know managing your social media can be a bit overwhelming when there are so many other aspects of your business that need attention.  We understand…  We are business owners ourselves.

Our Social Media Management service takes the stress of posting for your company away.  We assume your companies identity, working silently and stealthy behind the scenes.  No one will ever know it isn’t you posting! We will engage and interact with your followers and work hard to gain more.

We work with you every step of the way to ensure a consistent schedule that is tailored to your business and your ideal customer


Social Media Management Options & Customization

The Social Media Dashboard gives you instant access to all of your social metrics in an easy to access and easy to read webpage. The metrics can be customized to your needs so you can track performance.
We deliver your social media reports directly to your inbox. Track followers gained, customers likes, and comments. Fully customizable to your needs.
Your Social Profiles & Pages are the first impressions you make on your customers. We optimize your social appearance to communicate clearly to your customers.
Posts with graphics and multimedia are 3 times more likely to get noticed. We tailor graphics to individual platforms. From meme’s to infographics, communicating visually to your customers is critical.
Curated Content is information from blogs or articles others have written that is considered non-competative to your own services, but gives your customers insight and education to a problm they may be facing.
A landing page is a webpage in which your direct people to via social media or other means. These are often complex and cumbersome to setup. With your guidance, we create a landing page to your needs to collect names, emails, run contests, give away free items, or simply be informational. All landing pages can be hosted right on your website to keep your branding.
It is time consuming to keep up with Social Medial and your followers. We take that problem and act on your behalf and respond, engage, and interact with your followers, all while appearing to be your brand. Your customers never know it isn’t you.
Social Media is full of links to click, whether it be to an article, your blog, or a landing page, we can track the clicks in order to know what is performing best for your brand.
This is often called A/B Testing by marketers. This entails writing similar information in two different ways in order to determine which styles your customers respond to best.
Every Social Media Campaign needs a strategy. This is simply the results you want to achieve from a series or single of posts. We communicate with you on your schedule or maximize
Influencers are people using social media that have a lot of followers and those followers can potentially be your clients. We will engage with them on your behalf and attempt to get them to mention or write something about your products or services. This can be either a product trade or paid engagement, depending on the level of influencer.
Video is king, especially if you have a YouTube account or make videos on Facebook. Getting video to look awesome is sometimes challenging. We take your raw video and create an intro, music, add text (lower thirds), and even outro’s. If you want your video’s to outshine your competior, we can help.
Knowing what is trending in your industry and what your customers are talking about gives you an advantage on social media. It gives your brand the opportunity to interject on a topic and reinforce your market authority. We watch keywords related to your business for you and comment when appropriate with the the addition of the Social Engagement option.
Keeping people engaged and interested in your message is becoming more challenging. One way to break through the noise is by using animated videos in your messaging. These are fun, lively, and upbeat stories that speak directly to your customers.
Streaming video live on social media has become one of the quickest ways to get customers attention. Since the videos are not scripted or produced, customers get the sense of your genuine brand personality. This is one of the fastest, ways to build social credibility. Don’t worry, we walk you through every step of the path.
If you are new to social media or have been around a while, the quickest way to get in front of a lot of potential customers is to utilize ads. We can create & manage your campaigns to get maximum results on Facebook, Instagram, LinkedIn, Twitter, or Google Adwords.
This is one of the core reasons businesses post on social media… to build leads for their business. We help you get and organize the leads for follow-up in a variety of ways. We use Webinars, contests, opt-in forms & pages building a marketing list for email or direct sales. We make every attempt to integrate the leads that come in with your Customer Relationship Managment (CRM) software.
Have you ever listened to a video on YouTube or a podcast that sounded horrible? Echo’s, bad volume levels, and background noise can ruin your great content. AVAIRY Solutions offers audio production, voiceovers in a sound booth, and cleanup services for your audio.

Contact Us for Plan inquiry

Which Plan are you Interested?


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